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    Salon and Day Spa – Lansdale, PA

    Salon and Day Spa Sees Significant Growth with Comprehensive Digital Strategy

    Case Study: Salon and Day Spa Increases Online Visibility and Boosts Business with Comprehensive Digital Strategy


    Client Background

    My client is a well-known salon and day spa located in a busy commercial area. The salon has been in business for over 30 years and has a loyal customer base. However, the client faced the challenge of attracting younger audiences at their new location to increase their customer base, as well as increasing online gift card orders.

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      Problem


      My client’s website was outdated, difficult to navigate, and lacked clear messaging. The website also did not rank well in search engine results pages (SERPs), making it difficult for potential customers to find them online. The client’s primary goal was to increase their visibility online and attract a younger audience to grow their business.

      Proposed Solutions


      I proposed a comprehensive digital strategy that included website redesign, local SEO, and paid search campaigns. My primary recommendations were:

      • Website Redesign: I suggested a complete website redesign that would showcase the client’s services in a sleek and easy-to-use manner. I also recommended optimizing the website for targeted services and creating a user-friendly interface that would be attractive to a younger audience.
      • Local SEO Campaign: I recommended creating geo-targeted content and implementing a hub and spoke content marketing strategy. This would help the client rank higher in local search results and attract customers in their service area.
      • Paid Search Campaign: I proposed customized paid search campaigns that would target younger demographic and certain services using a smart bidding strategy combined with broad match keywords and remarketing. This would help the client reach their target audience more effectively and increase their online gift card orders.

      Results

      The digital strategy implemented proved successful, resulting in a significant increase in business for the client. The results of my efforts included:

      1. Increased Salon Bookings: Our efforts led to a 40% increase in salon bookings, with many new customers mentioning they found the salon through an online search.

         

      2. Increased Massage Therapy Bookings: Our local SEO and content marketing strategies resulted in a 50% increase in massage therapy bookings.

         

      3. Increased Online Gift Card Orders: Our customized paid search campaigns helped boost online gift card orders by 25%, providing a significant boost to the client’s revenue.

         

      4. Website traffic increased by 133%

         

      5. Organic CTR increased from less than 1% to 3.1%

         

      6. Paid search campaigns averaged a 6.7% CTR

         

      7. Tracked keywords and saw a 55% increase in organic keyword rankings


      Conclusion

      My comprehensive digital strategy helped the client increase their visibility online, attract a younger audience, and grow their business. By redesigning their website, implementing a local SEO campaign, and running customized paid search campaigns, we were able to help the client achieve their goals and improve their bottom line. This case study shows that a well-executed digital strategy can make a significant impact on a business’s success.

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